rPET Flags Official Launch

In 2023 Evergreen Enterprises launched our new sustainable flag material that will be made 100% from recycled water bottles. In this launch we wanted to highlight how this change will benefit our customers and the environment, while educating them on the process of how this will be done. This was a very fast turnaround project with very little direction, but allowed me take more owner ship of my design and the cohesion between each element. It was important to ensure each element kept with the Evergreen brand but, also spoke for itself to this overall project. The process illustrations and logo in the project were created by our development creative team and used in our packaging, so it was important to be consistent in usage and visuals throughout the launch. We wanted to go for a more vibrant and fresh palette for this launch that would separate the creative a little more some of our other campaigns. Using the brand colors and branded trees to bring together each element on the various platforms.

Below was a short format gif I created for our landing page to quickly go over some of the major points to this launch. We used this gif as an introduction point and expanded with our long form video via CTAs to go deeper into how this new fabric will be made.
Below was the official long form video I conceptualized and designed for internal and external use to announce our new sustainable fabric made from recycled water bottles. The goal of the video was to quickly explain the process and benefits to our customers of this new process and what a difference our new fabric will make environmentally.
Along with our landing page and video release we created various marketing assets, like the banners below (along with email signature and training dockets). These banners are used in various places of our B2B website and link to our rPET page in encourage users to learn more on the process of making this new fabric but, also the overall goals of Evergreen in this massive initiative.
I was tasked with creating a number of asses including digital media post to enhance the impact of the major initiative launch. The below was a gif I created from that quickly goes over the major points of this initiative and was shared on LinkedIn for our sales team to also utilize in the B2B space.
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