A fictional website created for a fictional activewear brand named MOVE. Utilizing my UX/UI knowledge and skillset, I tasked myself to create a fictional website to display a made up activewear brands product line. MOVE seeks to inspire a healthier lifestyle through athletic wear and athleisure. The goal of the site is appeal to a wide range of customers from the hyper active to the beginners trying to live a healthier lifestyle and looking for the gear to do so. Sticking to a simple and minimal color scheme and bringing attention to the culture and affordable product, MOVE seeks to compete with the best of them.