Evergreen Build-A-Pallet Program

Build-A-Pallet is a program at Evergreen Enterprises that allows retailers to bulk order specific products for their stores. This page was a full redesign. The main goal was to increase the overall profit generated from this unique program. Our major issues with the original page was there were very little explanation to often much confusion on how the program works. There was also a major lack in dynamic visuals that drew attention to the benefits of this program. Starting by mapping out our major call to actions to ensure quick direction to our Build-A-Pallet catalog and to clearly explain how the program works for new clientele. In this project, I was responsible for designing all the creative assets from the overall wireframe to the visual gif to the explanation video that demonstrates a buyers process as they browse the catalog. The overall performance of this page resulted in double digit orders per week equating to thousands of dollars of profit, which had not been a reality for this program, outside of our Winter Holiday sales.